Ube, also known as purple yam, is a tuber native to the Philippines, famous for its naturally vibrant purple color, sweet vanilla-like flavor with hints of nutty caramel, and impressive nutritional benefits.

When ground into a fine powder, it becomes an incredibly versatile ingredient—perfect for making creamy drinks, cozy lattes, or healthy, colorful desserts.

With no added sugar, it’s vegan, high in fiber, packed with antioxidants, and rich in vitamins A & C. It’s the perfect superfood to level up your wellness routine with both flavor and flair.